Retail & E-commerce case study
Awesome HandicraftsAwesome Handicrafts

Custom Software for Awesome Handicrafts

Handcrafted luxury, made by Nepali artisans

Awesome Handicrafts, a leading Nepali felt manufacturer, needed a custom website to sell finished pieces directly and handle wholesale supply orders for its handmade felt products.

Product showcase

Handmade by artisans Craftsmanship

Awesome Handicrafts

Industry

Retail & E-commerce

Services

Custom Software, E-commerce

Tech stack

4 technologies

Client since

Jan 2025

Client overview

Awesome Handicrafts is one of the leading felt manufacturing companies in Nepal, producing a broad range of hand-made felt products crafted by Nepali women artisans using indigenous techniques.

Challenge

  • No direct sales channel: Finished felt pieces could only be sold through in-person and wholesale relationships, with no way for individual buyers to discover or purchase products online.

  • Wholesale and retail on one channel: Bulk wholesale buyers and individual retail customers needed different ordering paths, with no system to separate the two.

  • Craft story wasn't visible: The artisan story and indigenous technique behind each product — the brand's biggest differentiator — had no place to be told online.

Solution we delivered

Discovery & planning

We reviewed how Awesome Handicrafts currently sold to retail and wholesale buyers to understand where a custom site could serve both without duplicating catalogs.

Solution design

We designed a custom-coded site built around the craft itself — a product showcase that carries the artisan story, a buy-order flow for individual pieces, and a separate path for wholesale supply inquiries.

Awesome Handicrafts

Key functionality delivered

Product showcase

Felt products are presented with photography and detail that carry the handmade, artisan-made story behind each piece.

Direct buy-order flow

Individual customers can browse and order finished felt products directly from the site.

Wholesale supply ordering

Bulk buyers have a dedicated path to request wholesale supply, separate from individual retail orders.

Direct contact option

Buyers and wholesale partners can reach the business directly without navigating a generic inquiry process.

Delivery approach

We launched the product showcase and buy-order flow first, then added the wholesale supply path once the core catalog was live.

Technologies

Next.js
Tailwind CSS
Node.js
PostgreSQL

Team

  • Project Manager1
  • UI/UX Designer1
  • Frontend Developer1
  • Backend Developer1
  • QA Engineer1

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Result

Project duration: Jan 2025 — Mar 2025

Awesome Handicrafts now sells its handmade felt products directly online while giving wholesale buyers a dedicated path to request bulk supply, with the artisan story behind each piece front and center instead of buried in a generic catalog.

Handmade by artisans

Craftsmanship

Indigenous felting methods

Technique

Retail & wholesale

Order types

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