Roll the dice, play the classic Ludo game
Ludo RollNWin
Client
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Industry
Applications
Ludo, a classic board game enjoyed by people of all ages, has seen a resurgence in popularity on mobile platforms. AITC recognized this trend and identified an opportunity to create a modern and engaging Ludo experience. The goal was to develop a game that appealed to both casual players and hardcore fans, offering a variety of features and game modes to maximize player retention and monetization potential.
Service type
Application development
Technology Used
Compatibility
Android 8.0 (API level 26) and target SDK version: Android 13 (API level 33) , Min supported OS Version : iOS 12
Codebase
Database
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Introduction
Overview
Ludo is a classic multiplayer board game enjoyed worldwide. Played by two to four players, the goal is to move pieces around the board based on dice rolls, aiming to reach the center first. The game combines strategy and luck, requiring players to block opponents and make strategic moves. In its mobile form, such as Ludo: RollNWin, the game enhances the experience with features like multiplayer modes, global leaderboards, and in-app rewards. Simple yet engaging, Ludo offers timeless entertainment for players of all ages, blending casual fun with competitive gameplay.
Challenges
The development of Ludo: RollNWin faced several challenges. In a highly competitive mobile Ludo market, AITC had to find ways to stand out from established games. Balancing monetization with player experience was crucial, ensuring in-app purchases didn’t feel intrusive. Player retention was also a priority, requiring continuous updates and fresh content to keep players engaged. Additionally, technical challenges arose in optimizing the game to perform smoothly across a wide variety of devices and network conditions, ensuring a seamless experience for all users.
Strategies and Solutions
Differentiation
AITC differentiated "Ludo: RollNWin" by offering a variety of unique game modes (Arrow, Rush, Master), a robust social system (friends, chat, challenges), and a polished user interface.
Monetization
AITC carefully balanced monetization by focusing on cosmetic items and optional gameplay advantages. They also offered daily bonuses and achievements to reward players and encourage engagement.
Player Retention
AITC implemented a content roadmap that included regular updates with new themes, game modes, and features. They also focused on building a community through social media and in-game events.
Technical Solutions
AITC optimized the game for performance and conducted thorough testing to minimize technical issues. They also implemented a robust customer support system to address player concerns.
Development Process
AITC International adopted an agile development methodology, focusing on iterative development and continuous feedback. The development process involved the following key stages:
01
Concept and Design
AITC conducted market research to understand player preferences and identify key features for "Ludo: RollNWin." They focused on creating a visually appealing interface, intuitive controls, and a range of game modes
02
Development
The development team used a cross-platform game engine (e.g., Unity, Unreal Engine) to create the game, ensuring compatibility with both Android and iOS devices. They focused on optimizing performance for a smooth gameplay experience.
03
Testing
Rigorous testing was conducted throughout the development process, including alpha and beta testing with a select group of players. Feedback was gathered and incorporated into the game to address bugs and improve gameplay.
04
Monetization Strategy
AITC implemented a freemium monetization model, offering the game for free with optional in-app purchases. They introduced two types of in-game currency: Coins (earned through gameplay) and Gems (premium currency). Cosmetic items (themes, avatars) were offered for purchase.
05
Marketing and Launch
AITC developed a comprehensive marketing strategy that included social media campaigns, Advertising, and app store optimization.
Key features
Classic Ludo Experience
Multiple Game Modes
Intuitive Controls
Smooth Animations
Online Multiplayer
In-Game Chat
In-App Purchases
Cross-Platform Compatibility
Variety of Game Modes
Customizable themes
Leaderboard & Progression
Team Members
05
Team Lead
03
Game developer
03
Backend Developer
Ludo RollNWin Game Modes
Pass & Play -Local Multiplayer
Classic Ludo fun with friends and family, all on one device! Pass & Play is perfect for parties and get-togethers. Up to four players can join. No internet needed – great for road trips and offline fun!
Play with AI (Single Player)
Hone your Ludo skills against challenging AI opponents. Choose your difficulty and test your strategies. Perfect for practice and solo play, anytime, anywhere.
Play with Friends
Connect with friends and family online for a Ludo showdown! Create a private room, share the code, and play together, no matter the distance. Game night just got easier!
Play Worldwide
Ready to take on the world? Challenge players globally, climb the leaderboards, and prove your Ludo mastery! Join a public room and experience the thrill of international competition.
Download Ludo RollNWin Game Now
Experience the ultimate Ludo adventure! Download Ludo RollNWin now and start playing with friends or challengers from around the world.
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