Digital Marketing
1-2 months
1 Session running
Next session starts from Jul 2025
This hands-on course combines strategy, content, ads, SEO, and the latest AI tools to help you plan, launch, and grow campaigns. Perfect for beginners and entrepreneurs looking to level up fast.
Building Your Tech Solutions.
Hospitality is about creating exceptional.
Syllabus
(55 hours) 1 - 2 months
Role of Social Media in Marketing
Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter
Audience & Platform Matching
Content Strategy for Social Media
Social Media Branding & Profiles Setup
Review + Create Content for a Brand on 3 Platforms
What is Marketing? 4Ps, Marketing Funnel, B2B vs B2C
Understanding Consumer Behavior & Target Audience
Branding Basics – Brand Identity, Positioning, USP
Market Research – Surveys, Competitor Analysis
Traditional vs Digital Marketing
Introduction to the Digital Marketing Landscape
Review + Case Study: Coca-Cola or Apple Marketing Strategy
What is Content Marketing? Purpose & Importance
Types of Content – Blogs, Infographics, Video, Email
Content Planning & Calendars
Copywriting vs Content Writing
Repurposing Content & Content Distribution
Review + Hands-on Content Planning Exercise
Introduction to Paid Ads on Facebook/Instagram/Google
Setting Up Facebook Business Manager
Ad Formats, Objectives & Audiences
Facebook/IG/ Google Ad Creation Demo
Review + Create and Present a Mock Campaign
Email Marketing Overview & Importance
Building Email Lists
Writing Effective Emails – Subject, Copy, CTA
Introduction to Tools: Mailchimp / Convert Kit
WhatsApp Business & Broadcast Messaging
Review + Plan an Email Nurture Sequence
Why Data Matters – KPIs & Metrics
Introduction to Google Analytics
Facebook & Instagram Insights
Creating and Reading Marketing Reports
Data-Driven Marketing: Adjusting Based on Insights
Review + Analyze a Sample Campaign’s Performance
Building Your Tech Solutions.
Hospitality is about creating exceptional.
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Building Your Tech Solutions.
Hospitality is about creating exceptional.
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Contact
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+97715900970
What will you get?
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- Solving
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What next?
- We will contact you at your convenience
- We do discovery and deep discussion on your problems
- We prepare a proposal